As the world of eCommerce changes, so do the strategies of effective marketing. Although all these new obstacles make running an eCommerce business that much harder, you shouldn’t stress yourself out that much. Though a variety of options exist, there are also plenty of things you can start doing right now. The following are our top three things you can do to improve your customer experience within your eCommerce business.
Improve Page Load Times
In today’s world of instant gratification, one of the most common mistakes made by new eCommerce business owners is not paying attention to their website’s load time. When potential customers run into your ads online, they will have a sudden urge to visit your site. Simply getting them to visit you does not mean you have made the sale. Thus, when they notice that your web page isn’t loading fast enough, they will instantly lose interest and go back to what they were doing before. This is often frustrating for an entrepreneur who’s done everything right but is seeing no results.
Seek Honest Feedback
No matter your reasoning for wanting it, whether it be a new product or an overall view of your eCommerce business, customer feedback is crucial to understanding your customer. If you think asking for feedback from your customer is too much, trust us, it’s not. Customers like to be heard and feel appreciated; therefore, when a company approaches them to share their experience, it paints a good image of your business. One of the best ways to go about this is to simply send them an email with your survey. Customers will tell their stories if you make it easy and safe for them to share on their own terms.
As stated before, customer experience today is often the number one reason people do business with someone and keep coming back for more. So, how can you take it to the next level? One of the best tactics for improving your customer experience is customizing your website based on your customer’s feedback. How do you do this? Easy, when a customer is interested in say garden tools, their landing page should involve their interest and not your general frontpage as it has nothing to do with their current interests. Following through with this strategy allows your customer to feel valued and gives your website that personal touch.
No matter your area of business, the customer experience should always be paramount to anything else. As the world of technology grows, so will the voices of your customers. Providing excellent customer service can often make or break a business, so make sure you stay on top of it.
If you need a great website, we can make one for you! Get in touch with us today to talk about how we can help you.