Many webmasters think that to draw more people to their sites, all they have to do is post on social media, and many of them waste time waiting for results that never materialize. Social media is a swirling pool of posts with links to websites with the same goal: to get noticed, and better yet, to get seen by tens of thousands of interested buyers daily.

Attracting quality traffic to your site isn’t difficult. You need to learn how to find that traffic and then keep it while adding more visitors. Of the solid SEO tactics in use, less-used tactics get pushed out in favor of more modern techniques that don’t produce results. Let’s take a more in-depth look at the five most underutilized aspects of SEO.

The Longtail Keyword

Most webmasters know that search engines ignore keyword metadata, so they don’t concentrate on keywords as much anymore; however, losing touch with relevant keywords can be a mistake. It’s true that keywords often get overused and aren’t useful because the competition is already ranking for them. It’s the longtail keyword that often gets overlooked.

HitTail defines longtail keywords as “search phrases that are highly relevant to your specific niche, product, service or topic, have low competition level, comparatively low search volume and, generally, consist of 3+ words.”

Instead of learning how to find the longtail, many times, SEOs focus their efforts on ranking for an already competitive keyword. That route will take a website months or years to rank. If the same effort went into longtail research, then the website would enjoy better ranking sooner.

Optimize for Mobile

The word is getting out about mobile optimization, but not enough sites pass the test. For starters, all websites must be mobile-ready, or they’ll suffer at the hands of the search engine algorithms. The urgency for this is now. Responsive sites are easy to read on any device, and they’re more likely to get a ranking boost. The search engines currently rank the main desktop site on its mobile readiness.

If sites lack mobile-readiness, visitors will get annoyed at the difficulty with navigation on the site. Once again, this is a mistake, and it will cost you real money because you’ve lost the sale today and many more to come until you update your site.

Customer Reviews

Many websites use various methods to rate their visitor’s experience. If you don’t measure enough participation to gauge the results, make it a more significant part of the page, or place the review above the fold on the page if it isn’t there already.

Your customer reviews prove that you exist and that you have some kind of value. According to Podium, “Managing online reviews is one of the best ways to improve your local SEO ranking because good reviews will ensure Google sees you not only as a real business but also as a quality resource for your community.”

Positive reviews from your readers help increase your authority in the eyes of the search engines and also give your organic-search rankings a boost due to having unique and original content added.

Image Metadata

Images and their relevance is a significant ranking factor. Without images on your site, you’re not providing great content. Pictures speak a thousand words, so why not use them on your site? There’s a lot to know about images because not only do they add so much to your content, they also tell a story. However, too much of a good thing can and will hurt your rankings.

The reason too many images can hurt you is when a page looks crowded and unappealing to your readers. Instead, keep things simple and leave plenty of white space around your pictures. Remember to link them to another relevant page on your site.

Another important step is to create alt tags for each image on every page of your site. Screen readers for the blind use alt tags to describe an image on the screen. Always create alt tags for images because not all of your readers can see, and you would do a disservice to your readers who aren’t able to access your content. Note that alt tags also help your SEO efforts by improving the search engines’ understanding of what the image is and how it relates to the page.

Newsletters

Why newsletters? The answer is that not enough thought about the purpose of newsletters goes into their making. Yes, they exist to inform your readers of events and other interesting facts about your company. That’s good, but you can do more with your newsletter program by sharing information about positive feedback from customers.

Remember, if a copy of the newsletter gets added to your site after it’s sent to your list, the information is there the next time your website gets a visit by the search-engine bots, adding to your fresh content. Anything you can do to help your SEO efforts is a win for your rankings, and your readers will love that every newsletter is easy to access from your site.

As you can see, your SEO efforts can help in ways you may not have considered. Each time new content gets added to your site, your readers appreciate it, and the search engines crawl your site more often. Also, as long as you’re adding content, your site’s authority and popularity increases.

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