If you are a business owner, no doubt you have been wondering about how to improve your SEO for sites like Amazon and Google. After all, search result rankings are essential for getting found by your market. If you aren’t on the first page, you might as well be invisible to your market. But there are fundamental differences you need to understand between Google and Amazon:

Keywords

One of the ways that Google rankings and Amazon rankings are slightly different is the way they handle keywords. In the older days of Google, it used to be about something called ‘keyword stuffing.’ Marketers would exploit the keyword system of Google to place as many instances as they could for the keyword they wanted to rank for.

This led Google to clamp down, and now Google only likes to see two or three instances of your main keyword. However, you need to put it in critical places like your HTML title and h1 tags. Furthermore, keyword picks are a bit more complicated that one might think. Avoid general words, and use something specific and relevant to your site, and if you can, repeat that word often in different variations.

Amazon, on the other hand, is a little different. Amazon doesn’t use title tags for its product pages. Instead, you still have a title, a description, and a details section. Make sure to include the primary keyword once in the title, the second keyword in the description, and tertiary keywords in the details part of your page. It’s also important to note that while Google focuses on clicks, Amazon will look at your conversions instead, and the search engine often shifts and transforms according to customer behavior.

Reviews

Reviews are essential for Google in that when someone searches for your brand, and reviews will show up organically. Your social proof is at stake, even if it doesn’t directly influence your ranking.

Amazon uses reviews to directly rank you higher. The more and better reviews you have on your product, the more likely you are to outrank the competition. So be sure to ask for reviews from your happy customers to climb the pages.

Third Party Links

A core strategy for Google SEO is getting backlinks to your site. These are links from any other web property to your site. The bigger the site linking to you, the more search ranking juice you get. With Amazon, there are no outside links that influence your rankings. The system is more insulated, so you need to focus on optimizing the internal page.

When it comes to search engine results, you can’t just jump in and use the old ways. This industry changes so fast that you need to understand the fundamental changes that have happened to succeed. Implement the advice above and get your product or service ranked higher for more visitors and better conversions. If you need some extra help, check out our services.

References:

How Online Reviews Impact Local SEO and Why They Matter to Your Bottom Line | Shopify

5 Secrets to Selecting Highly-Effective SEO Keywords | Inc.

Amazon SEO Basics | Evolved Commerce

 

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