The Most Common Web design Mistakes Makes in 2016
Many companies, brands, and small businesses often find themselves asking the question “Why is our website not bringing in clients or “Does our website look professional?” The design & functionality of your website is one of the highest important factors to your company’s success. A poorly, amateurish website design will deter users from browsing your website and turn those dissatisfied visitors into leads and customers.
Web design is a major factor to enhancing your online presence. Over 90% of the time a low quality website will turn users away within seconds of clicking it. Visitors click a website and view it for only a few seconds at a time so the first impression of the site matters. That first impression is critical, it is in those moments where a visitor will continue to check into your company or discredit your business as a whole.
In My Opinion web design and the user experience of the site is more important, but these factors work in accord to building and maintaining a noticeable online presence. So what are those common mistakes companies make when it comes to their website
Common problems with poor web design are:
Font Size (small print)
Your website text is probably too small. The average standard for text size is 14pt-16pt, the user does not want to strain or squint their eyes while reading the text on your site. As the font gets larger the readability improves greatly.
Overly complex web design layouts
Most companies try to make their website overly complex and make all the information jam packed. If the website is hard to use for the visitor they will take the time to figure out how use the site. Simplicity is key.
The visitor wants a clear navigation. The easier it is to get to each page the more pages the customers will view. This can be the top navigation bar and internal linking the navigation between pages. Also you need to make it easy to get back to the home page and include a search bar so customers can search for information that may not be found in the typical navigation.
Take a look at the website’s navigation helper highlighted in red. This categorizes your websites pages and makes it easy for the user to find information he or she is seeking
Pop up ads
In 2016, people do not want to be bother by ads. We can’t stress this enough the visitor does not want to be sold or have their data collected through unethical tactics, these ads are usually disguised as a contest to collect user data, they want to be educated. Now don’t confuse this with pop-ups for free offers or a newsletter opt-in. The pop-ups need to be strategically placed and offer the customer value otherwise they will view it as a sales ad and click off your site.
Pop up ad example
This pop up advertisement is placed on websites collect collect data. These ads make your website look unprofessional, and untrustworthy.
Special Offer/Opt-in pop
This window can be programmed to appear after a number of actions, such as removing an item from the cart, closing the pages window, or browsing the web page for a set period of time. This window is strategically placed to help convert a customer who is on the fence into a sale.
Not everyone is using the fastest internet speeds possible so you don’t want to have the visitor waiting for the pages to load. This is also due to the fact that the world is moving more towards mobile browsing. If someone goes to your site on a mobile devices and takes longer than 11 seconds to load they will not wait and move on. (Average load times are between 2-11secs)
Users do not want to be stuck on loading screens while visiting your website.
Inappropriate images or offensive website names
You don’t want to offend your visitor. Although you may not feel offended the world around you might. You do not want to turn anyone away from your company because they felt you were offensive. People being offended can result in bad reviews and traffic loss to your site.
Offensive website name example
This is the actual website name of the Westboro Baptist Church. It is blatantly offensive.
Boring color scheme
You want your website to stand out without being too overbearing. The colors play a huge role in the design. Colors represent emotions and are a great way to trigger feelings. So go with colors that standout but make the visitor feel good about your company.
Boring/Bad color scheme example
Good color scheme example
As stated in the page speeds, the world is moving towards mobile use. More and more companies are investing into mobile optimization and responsive design. You want your website to load fast and look stunning across any device the user may be using. Also the information should load in a mobile format making it easily accessible from a mobile device.
Mobile optimization comparison
The look and feel of your website must be an inviting, pleasurable, and appeal to your target audience. Users will be sure to return to your website if the website is easily viewable and simple to navigate. The appealing design will conveyed the senses of quality and professionalism your company will want to portray.
Do you need help with your website? If so you can contact us for a free site audit. Also don’t forget to check our website cost calculator